Privacy Policy

1. Introduction

Atkinson Events, Inc. DBA The DJ Skool ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide when interacting with our website, services, and communications.

This Privacy Policy explains how we collect, use, store, and protect your information, and describes your rights regarding that information.

By using our website at www.thedjskool.com or submitting information through any of our forms, you agree to the practices described in this Privacy Policy. This website is operated by Atkinson Events, Inc. DBA The DJ Skool.

2. Information We Collect

When you interact with our website or services, we may collect the following:

• Full name
• Phone number
• Email address
• Photos or information related to your enrollment or program inquiries
• Payment information (only if you enroll in a payment plan or online purchase)
• SMS consent status

We only collect information that is necessary to provide and improve our services.

3. How We Use Your Information

We use the information we collect to:

• Provide and manage DJ training programs and services
• Communicate regarding enrollment, course updates, and follow-ups
• Send service-related notifications
• Improve our student experience
• Send marketing and promotional SMS messages only when you have provided explicit written consent

We will not use your information for any purpose inconsistent with what is described in this Privacy Policy.

4. SMS Communication & Consent

SMS Program Description

The DJ Skool may send SMS (text) messages to users who have provided express written consent through our website contact form.

Marketing Messages

We send promotional and marketing SMS messages only to users who explicitly opt in by checking a separate, optional marketing checkbox on our contact form. Messages may include special offers, program announcements, enrollment openings, and event updates.

Marketing messages are only sent after express written consent is provided and are not combined with transactional communications.

Consent is never a condition of purchase or service.

Opt-In Process

To receive SMS messages, you must visit our contact form at https://thedjskool.com/get-started-page, provide your phone number, and manually check the optional SMS consent checkbox.

The checkbox is never pre-checked — you must actively select it.

Message Frequency

Message frequency varies based on program activity. You may receive up to 4 messages per month.

Message and Data Rates

Message and data rates may apply depending on your mobile carrier and service plan.

How to Opt Out

You may opt out at any time by replying STOP to any message. After opting out, you will no longer receive SMS messages from The DJ Skool unless you opt back in.

How to Get Help

Reply HELP to any message, or contact us at [email protected] or 559-795-3880.

5. Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and help us understand how visitors interact with our content.

Cookies are small text files stored on your device when you visit a website. We may use the following types:

• Essential Cookies — required for the website to function properly, such as maintaining form data and session information
• Analytics Cookies — help us understand how visitors use our site so we can improve the experience (e.g. pages visited, time on site)
• Marketing Cookies — may be used to deliver relevant content and track the effectiveness of our campaigns

You may adjust your browser settings to refuse or delete cookies at any time. Please note that doing so may affect the functionality of certain features on our website. By continuing to use our website, you consent to our use of cookies as described in this policy.

6. How We Share Your Information

We do not sell, rent, trade, or share your personal information with third parties for marketing purposes.

We will never sell or buy leads.

We do not share your mobile phone number or SMS consent data with any third party for their own marketing use — ever.

We may share your information with trusted third-party service providers solely for the purpose of operating our business and delivering services — such as providers that enable communication, scheduling, billing, and messaging. These providers are only given access to the information they need to perform their specific function and are required to handle your data in a manner consistent with this Privacy Policy.

We may also disclose your information if required by law, court order, or to protect the rights, property, or safety of The DJ Skool, our students, or others.

7. Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, or misuse.

While no system is completely secure, we work to safeguard your data using industry-standard practices.

8. Your Privacy Rights

You have the right to:

• Request access to the personal information we hold about you
• Request corrections or updates to your information
• Request deletion of your information, where applicable

To make a request, contact us using the information in Section 10.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

10. Contact Information